POCATELLO — Philip Murphy has studied the art of brewing fine coffee drinks for about three decades and has opened his own coffee house to share the experience with others.

    Co Ho (The Smart Bar) is located at 904 S. Fourth St., behind Goody’s Deli. It has been open for more than two weeks. Murphy said the business has done quite well so far with minimal advertising, thanks to word of mouth.

    The coffee shop serves fresh coffee daily from Snake River Roasters of Jackson Hole, Wyo. The theme is fresh beans crafted by master roasters with at least 10  to 15 years of bean roasting experience.

    “It’s a fully organic fair traded bean,” he said. “They do some amazing blends, as well as single-origin beans. I get it from them four days after the roast. ... We serve it for three weeks, and then we throw the beans out. So it is the freshest drip coffee you can get in town.”

    Murphy said he knows a good roast when he tastes one. He offers taste testing on the drip coffee, which may include a brief education on identifying qualities in each brew.

    “I know what I like and I know what a good bean is,” Murphy said.

    The shop also incorporates local vendors to provide goods, such as RaNae’s Rolls, Bill’s Beans and offer daily food items.

    In addition to good eats and crafted beverages, there is a small Asian grocery offering different curries and spices. Murphy plans to expand the variety of goods that cannot be easily found in Pocatello.

     To add a new flair in the coffee experience, each month there is scheduled to be a guest master roaster from a different part of the country. The prize bean — what roasters are winning awards for — will be on tap for guests to try. September’s guest roaster is Pablo’s Coffee from Denver, Colo.

    “I have one coming in from Washington next month and another one coming in from Oregon,” Murphy said.

    One unique roast, which Murphy calls a Choffie, is a special cocoa bean ground, then brewed in a French press and served in steamed milk.

    “I really want to make sure nobody waits for their coffee,” Murphy said. “We have really prompt service. Our drip coffees can be out in less than two minutes.”

    Murphy said he started his coffee adventure at the age of 21 in an effort to quit other habits.

    “Coffee has been my wine,” Murphy said.

    He had his eye on the current location for eight years, waiting for the right time to open up the shop.

     Murphy said the shop is conveniently located close to campus, offering free Wi-Fi. He vows he’ll keep the business open if a student stays late studying.

    Co Ho is open Monday through Thursday from 7 a.m. to 7 p.m., Friday and Saturday from 7 a.m. to 9 p.m. and Sunday from 9 a.m. to 4 p.m. More information can be found on Facebook or by calling 251-8852.